Heineken has introduced its most technologically advanced pint glass to date in Northern Ireland, marking a multi-million-pound investment aimed at enhancing the beer-drinking experience for consumers across the region.
The new design is currently being rolled out in pubs and bars throughout Northern Ireland, with the innovative glass set to strengthen the brand’s presence through local distributor United Wines.
The glass, developed over two years of research and design, features a striking star-shaped base that extends the length of the vessel. This design element not only highlights the globally recognised Heineken star but also serves a functional purpose. According to the company, the unique shape contributes to the drinking experience while reinforcing brand identity.
United Wines Marketing Manager Andrew Hollywood said: “Since the 1880s, the famous Heineken star has been a symbol of ‘excellence’, representing the brand’s promise of ‘quality in every sense – good beer and good times’.”
He added: “It’s been nine years since Heineken’s last new glassware launch and there’s been so much innovation within the brand in that time, that the company wanted the new glass to reflect that while also paying homage to its globally recognised symbol.
“This glass isn’t just about brand style. It’s engineered to optimize taste, aroma and presentation – with visual impact, perfect height and head retention, and an ergonomic design to ensure a comfortable grip for both customers and bar staff. It’s as functional as it is beautiful.
“It’s especially exciting that Ireland was the first market globally to roll out the new glasses and the response we’ve been receiving from the Northern Ireland on-trade has been extremely positive.”
One of the first venues to receive the new glass is Char+Mash, a recently opened £3 million bar and restaurant located at the redeveloped Odyssey Pavilion in Belfast.
Char+Mash General Manager Ross Hurley said: “As one of the first bars in NI to receive the brand new Heineken pint glass, we’re delighted to report that it is literally ‘going down’ very well with customers wanting a refreshing pint with one of our signature steaks, or some liquid refreshment before or after a concert or sporting event in the SSE Arena next door.
“Drinkers are very impressed and the general feedback that we have received is that the new glass looks amazing, with its distinctive star base, is easy to grip and feels good in the hand.”
More than 5,000 glasses are being distributed in the first phase of the launch across Northern Ireland. Alongside the new pint glass, Heineken is also introducing bespoke glassware for Heineken® 0.0, reflecting the growing demand for non-alcoholic options in the region. This marks the first time the alcohol-free beer has been given dedicated glassware.